Jinan photo printing color processing is very important in the cover design. Appropriate color expression and artistic treatment can produce bright effect on the reader's vision. Use color to consider the needs of content, use different color contrast to express the effect of different content and ideas. Compare and coordinate the three configurations to make the comparison unified and coordinated. On the cover of the title color to have a certain composition, such as purity is not enough, can not produce a significant luminous effect. Besides the color used for painting, it can also be used for decoration. The color of the book cover does not necessarily apply to the cover color of literature and art books, textbooks and theoretical works, which is not suitable for children's books.
Generally speaking, the design color of children's books is characterized by children's delicacy, simplicity, naivety and loveliness. The color is often treated as high-key, reducing the strength of various contrasts to emphasize the soft feeling. The color of women's books and periodicals can choose soft, charming and elegant color series according to women's characteristics; The color of sports magazines emphasizes the stimulation, contrast and pursuit of color; while the color of art magazines requires rich connotation and depth, avoiding frivolity and kitsch; the color of popular science books and periodicals can emphasize mystery; the color of fashion magazines should be fashionable and full of personality; The colors of professional academic magazines should be dignified, solemn and elegant, reflect the sense of authority, and should not emphasize the high purity of color contrast.
In addition to the coordination of color configuration, we should also pay attention to the contrast of color, including the contrast of hue, purity and lightness. If there is no light contrast on the cover, it will feel dull and suffocating; if there is no pure strong contrast on the cover, it will give people a sense of simplicity and tranquility. In the cover color design, we should grasp the relationship among lightness, purity and hue, and use these three relationships to understand and find out the reasons for the cover defects, so as to improve the color culture.