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平面设计中形式美法则的运用!

  造型形式美的法则”,指的是形式是常见的各种因素之间的联系,它是一个稳定的和永恒的,是指导造型的形式的一贯原则,它是抽象的规范,总结具体的艺术作品可以适应多种艺术形式,根据一般原则和布局设计,必须遵循。

  The law of beauty of form "refers to that form is a common connection between various factors, it is a stable and eternal principle, it is a consistent principle guiding the form of shape, it is an abstract norm, summing up specific works of art can adapt to a variety of art forms, according to general principles and layout design, it must be followed.

  虽然在版面设计中没有现成的公式可以遵循,但巧妙地结合和运用许多形式美的规则是保证设计成功的关键。形式美更基本和主要的规则是:

  Although there is no ready-made formula to follow in layout design, the key to ensure the success of design is to skillfully combine and use many rules of formal beauty. The most basic and main rules of formal beauty are:

  1. 的对比

  1. comparison

  当两个大反差的视觉元素成功地搭配在一起时,这种统一性的现象被称为对比,这使得主题更加生动,视觉效果更加活跃。对比关系主要是通过视觉图像颜色明暗、冷暖,饱和脂肪和不饱和的颜色,不同的颜色,形状,大小,厚度,长度,其优点,身高、凹凸、宽度、厚度、的方向垂直、水平、倾斜、数量、密度的安排,上下的位置,左右,高和低,远近,实际的情况下,黑人和白人,轻、重、形式的行动,若隐若现,软硬兼备,各方面因素对立才能实现。它体现了一种哲学上矛盾和统一的世界观。对比法则在现代设计中得到了广泛的应用,并取得了良好的实用效果。

  When two contrasting visual elements are successfully matched together, the phenomenon of unity is called contrast, which makes the theme more vivid and visual effect more active. The contrast relationship is mainly through the arrangement of the colors of light and shade, cold and warm, saturated fat and unsaturated colors, different colors, shapes, sizes, thicknesses, lengths, advantages, height, bump, width, thickness, direction vertical, horizontal, tilt, quantity, density, up and down position, left and right, high and low, far and near, in actual situations, black and white, light, heavy and formal actions, If it is hidden, both hard and soft, all aspects of the factors can be achieved. It embodies a world view of philosophical contradiction and unity. Contrast rule has been widely used in modern design, and has achieved good practical results.

  2. 对称

  2. symmetry

  以一个点为起点,将同一形状向相反方向展开,这就是对称。在日常生活中,对称产生各种形状。两种完全相同的形式并置是更简单的对称形式。对称的更初发现,也是来自自然的启示,创造了一种秩序感。它可以是以中轴为轴的左右对称,以水平线为基底的上下对称,以对称点为源的辐射对称,以对称面为反转对称等。

  Starting from a point, expand the same shape in the opposite direction, which is called symmetry. In daily life, symmetry produces various shapes. The juxtaposition of two identical forms is the simplest form of symmetry. The initial discovery of symmetry is also a revelation from nature, creating a sense of order. It can be left-right symmetry with the central axis as the axis, top-down symmetry with the horizontal line as the base, radiation symmetry with the symmetric point as the source, and reverse symmetry with the symmetric plane, etc.

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  3.平衡(平衡)

  3. Balance

  平衡是一种对立统一的哲学,是衡器的平衡,平衡的基本原理是对称的,但比对称平衡可以显示活泼的情调,所以平衡可以展示一些生气或运动,加强较弱的一方,在电动势的图片或布局,改变平衡的前提下。平衡形式在布局中的运用,实际上是在数量相等、形式不相等的条件下实现的矛盾统一。

  Balance is a philosophy of unity of opposites and a balance of scales. The basic principle of balance is symmetrical, but it can show a lively mood compared with symmetrical balance. Therefore, balance can show some vitality or movement, strengthen the weaker side, under the premise that the picture or layout of electromotive force changes the balance. The application of balanced form in layout is actually the unity of contradiction under the condition of equal quantity and unequal form.

  比例为4。

  The scale is 4.

  我们讨论的只是一些关于物体大小的视觉约定。比例美不仅是人的视觉感受,而且是数学的一些形式关系。一般认为更美的比例是黄金分割率(一般设置为1:1.618),版面比例分布,是影响设计质量的重要因素,主要是主题与背景的适当安排之间的比例关系。标题字体的大小与文本字体的大小之比称为跳过。高跳跃率活泼;低是优雅的风格,也有调整比例的问题。在掌握了形式美原则的精神之后,就可以很好的处理版式设计中的一系列具体问题。

  We're just talking about visual conventions about the size of objects. The beauty of proportion is not only human's visual feeling, but also some form relations of mathematics. It is generally believed that the most beautiful proportion is the golden section rate (generally set as 1:1.618), and the layout proportion distribution is an important factor affecting the design quality, mainly the proportion relationship between the appropriate arrangement of the theme and background. The ratio of the size of the title font to the size of the text font is called skip. High jumping rate is lively; low is elegant style, but also has the problem of proportion adjustment. After mastering the spirit of formal beauty principle, we can deal with a series of specific problems in layout design.


 
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