With the improvement of people's living standards, more and more kinds of paper, special paper came into being, widely used in various graphic design, especially the design of high-end picture books and book covers, loved by the public. Special paper has the characteristics of compressibility, foldability and easy processing, which is not achieved by other packaging materials, but also a great advantage as paper-based materials.
Texture of paper
There are many types of special paper, and the effect of printing design is also very different. Designers must understand and master the characteristics and performance of different special paper, so as to make better use of its advantages and design works of different styles, such as elegant, luxurious, festive, modern and simple.
Special paper has different types, such as certain intensity, light intensity, concave convex surface, smooth texture, luster, etc., with various colors and beautiful appearance. In particular, the paper made of plant fiber is environmentally friendly and recyclable, which is the first choice of green packaging materials.
Texture is the skin of an object, and it is also a shaping factor related to any object. The roughness or smoothness of the object surface belongs to texture, which must be perceived by vision and touch. Texture has nothing to do with shape or color. It is a shaping factor that requires a special feeling.
Texture can be divided into two types: tactile texture that can be touched by hand and visual texture that can be perceived by vision.
Touch is so direct that the blind can feel it through touch. However, the immediacy of touch disappears after the photo is taken.
In recent years, in order to make people feel the pleasure of the surface, paper and other packaging materials often use a variety of different texture of special paper materials, such as embossed paper, mesh paper, etc., which makes people dizzy. Offset paper, copperplate paper and special paper have obvious differences in hand texture, so the artistic performance is not the same.
(2) visual texture
We watch TV every day. The picture tube is made of glass, very smooth. But the quality of TV picture is the visual quality that evokes touch through vision, not the real quality.
Paper is a plane material, through which people can feel the vision of materials, such as stripes, patterns and color shading.
2. Application of texture in printing design
In modern painting, people pay more and more attention to the texture of printing pattern. It is very common for texture production and texture itself to be integrated into works. The effect of printing on rough textured paper can further enhance the texture. Even if a small pattern is printed on paper, it has a slight concave convex effect and a good visual texture effect. In printing design, using rough and smooth paper is a very important texture design