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礼品包装盒印刷设计中的色彩选择!

  色彩与色彩之间的对比。这是zui可以在许多产品包中轻松实现的功能,但是很难掌握。所谓对比,一般有以下几个方面:色彩运用对比、轻重对比、点对面比、复杂对比、雅俗对比、对比对比等。

  The contrast between color and color. This is a function that Zui can easily implement in many product packages, but it's hard to master. The so-called contrast generally has the following aspects: color contrast, light contrast, point-to-point contrast, complex contrast, refined and popular contrast, contrast and so on.

  1、使用颜色权重对比(或称深度对比)

  1. Use color weight contrast (or depth contrast)

  这是在包装公司运用色彩的同时,也是重要的复制技术之一。这种重对比,往往是用淡雅素雅的底色衬托出凝重深沉的主题设计,或在凝重深沉的主题设计中(多以色块设计为主)。包装的主题、名称、商标或者广告语言等。反过来,也有大面积凝重深沉的颜料。另外采用淡雅的色调或在某一色块中稍集中或整体布置一些纹理格。一般颜料有协调的色彩对比和冷暖色调的对比,协调的色彩对比技术往往是淡绿色到深绿色;淡咖啡到浓咖啡;粉色到大红等,而冷暖颜色的对比多为黑白、红蓝等。

  This is one of the most important reproduction technologies while packaging companies use color. This kind of contrast, often with light elegant background color set off a dignified and deep theme design, or in the dignified and deep theme design (mostly based on color block design). The theme, name, trademark or advertising language of packaging, etc. Conversely, there are also large areas of heavy and deep pigments. In addition, some texture patterns are arranged in light tones or in a certain color block. Generally, pigments have coordinated color contrast and cold and warm tone contrast. The coordinated color contrast technology is often light green to dark green; light coffee to strong coffee; pink to bright red, and cold and warm color contrast is mostly black and white, red and blue.

  2、色彩对比的运用

  2. Application of Color Contrast

  这是包装设计中色彩运用频繁、应用广泛的。所谓深浅对比,应该是指设计和使用两种颜色同时巧妙地出现在一幅画中,并产生更加和谐的视角效果。通常使用什么样的大面积浅色商店的底部,并使用深色组成的,例如商店底部的浅色,尝试构图与咖啡,或者使用在设计线淡黄或白色的色块的咖啡;还如采用淡绿色的地板;深绿色组成;粉底;鲜红色组成;浅灰色的地板;皂黑色成分等。中国的长裕酒、双汇路香肠、世洁肉制品大多采用这种包装形式。它的视觉效果是明亮,简单,温柔和优雅。

  This is the most frequent and widely used color in packaging design. The so-called contrast of depth and shade should refer to the design and use of two colors at the same time skillfully appear in a painting, and produce a more harmonious perspective effect. What kind of large area of light colored shops are usually used at the bottom and use dark coloured ones, such as light coloring at the bottom of the store, try composition and coffee, or use the yellowish or white color block in the design line; also use light green floor; dark green; foundation; bright red; light gray floor; soap black ingredients. In China, Changyu wine, Shuanghuilu sausage and Shijie meat products are mostly packaged in this way. Its visual effect is bright, simple, gentle and elegant.

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  3.颜色的点对点比率(或大小对比)

  3. Point-to-point ratio of color (or size contrast)

  这种对比,主要是在包装屏风的设计过程中,利用颜料从一个中心点或集中点到整体画面的对比,即小范围和大范围的屏风之间的对比。在日常生活中,尤其是在洗涤化妆品、产品的包装上我们可以看到,整个区域清洁,有集中在那么一个很明显的重小方块的颜色(或小圆形或椭圆形),然后从这个小方块包装内容反映在品牌的形象和主题的名称,这是点和组合,或大或小的对比,偶尔从逐渐过渡的对比。

  This kind of contrast, mainly in the packaging screen design process, the use of pigments from a central point or focus point to the overall picture contrast, that is, the contrast between small and large-scale screens. In our daily life, especially in the packaging of washing cosmetics and products, we can see that the whole area is clean, with a focus on the color (or small circle or ellipse) of a very obvious heavy and small box, and then the packaging content from this small box is reflected in the brand image and theme name, which is the point and combination, or big or small. Contrast, occasionally from gradual transition.

  4. 传统色彩与简单色彩的对比

  4. Contrast of Traditional and Simple Colors

  我们可以看到,方便面,他们下半袋是杂项方便面每一个物理设计,并在顶部的图片是大绿色清洁明亮的红色,然后非常显眼突出了“100”,如此简单和容易,但是创意独立品牌的方便面。作者也看到了一种包装包的饺子店,和一种调料袋绿色和黑色色素的全貌和交织在一起出现在屏幕上,也就是名字和商标被迫无阻力和箔设计一样,结果由于暗衬的大面积繁杂的设计没有任何实际的图片,和上述的主体应该解释冲淡所有,,因为这种包装对人的心理是一种压抑和刺激的感觉,自然也影响着销售。

  We can see that instant noodles, their lower half bag is miscellaneous instant noodles every physical design, and the picture at the top is big green, clean and bright red, then very prominent "100", so simple and easy, but creative independent brand of instant noodles. The author also saw a kind of dumpling shop for packing bags, which appeared on the screen together with the whole picture and interweaving of green and black pigments of a seasoning bag. Names and trademarks were forced to have no resistance and foil design. As a result, because of the large and complicated design of dark lining, there were no actual pictures, and the subject mentioned above should explain dilution. All, because this kind of packaging is a kind of depression and stimulation to people's psychology, and naturally affects sales.

  5、运用优雅的色彩向右

  5. Use elegant colors to the right

  它主要是突出粗俗的词语,对比其优雅。而这种粗俗的表达方式,就是用“脏”的颜色乱涂乱画。这种构图既可以象征性地揭示主题,又可以衬托荷花的主题。

  It mainly highlights vulgar words and compares them with elegance. And this vulgar expression is to scribble with dirty colors. This composition can not only reveal the theme symbolically, but also set off the theme of lotus.

  6、使用色彩对比

  6. Use color contrast

  一般包装纸统称为纸包装,彩盒包装的性能要求主要有以下几个方面:强度高、成本低、透气性好、耐磨包装用于购物袋、文件袋、纸张等。纸张表面光亮,强度较高的包装纸被用作标签、服装标签、瓶贴等漂白白纸。天然、无害、透明、光滑、抗拉、防湿、耐油的包装纸,用于食品包装,如玻璃纸。

  Paper packaging is generally referred to as paper packaging. The performance requirements of color box packaging mainly include the following aspects: high strength, low cost, good air permeability, wear-resistant packaging for shopping bags, document bags, paper and so on. Paper with bright surface and high strength is used as label, clothing label, bottle sticker and other bleaching paper. Natural, harmless, transparent, smooth, tensile, moisture and oil-resistant packaging paper, used for food packaging, such as cellophane.

  这种对比本质上是由不同的颜料本身形成的对比效果。这种对比效果通常表现为:明暗对比(或阴阳对比),就像中国的光图;冷暖对比,红蓝对比;活动的对比,淡雅沉静的背景和活泼跳跃的设计文本对比:重量的对比,深颜料和浅色颜料的对比等。

  This contrast is essentially a contrast effect formed by different pigments themselves. This contrast effect is usually shown as: light-dark contrast (or yin-yang contrast), just like the Chinese light map; cold-warm contrast, red-blue contrast; activity contrast, elegant and calm background and lively and jumping design text contrast: weight contrast, dark and light pigments contrast, etc.


 
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